Quality. It’s not a subjective word, is it? That is precisely the reason why one goes to any boutique or upscale department store. Brand name is the name of the game. However, almost everybody has the same brand names, under different umbrellas. So what does the retailer bring to the table ? The most important question is how much this is costing you, not in fabric or workmanship, but just in cost. It’s about 30% and that’s just for off the rack. To top it off, the lack of knowledge, passion, and caring about the details that are overlooked as a matter of fact, on a daily basis are stupefying.